Information and stories about San Francisco coyotes: behavior & personality, coexistence & outreach, by Janet Kessler: Unveiling first-hand just how savvy, social, sentient and singular coyotes really are!
I’m visiting mange again. This video shows a young mother coyote who developed the condition over the summer. The first part of the video was taken in mid-September showing her ragged tail and pocked face. The last part of the video — for comparison — was taken in mid-June when she was still not afflicted.
I’m seeing more cases of the horrible disease here in San Francisco, whereas two years ago I never ever saw it at all here. Mange is caused by a small mite which burrows deep into the skin of canids, where it lays its eggs and multiplies, causing intense itching and unsightly scabbing and hair loss, mostly around the face, ears, legs and tail. It’s a horrible and painful condition.
There are two types of mange apparently: sarcoptic and demodectic, which are caused by different mites. Sarcoptic mange is very contagious and is caused by a roundish, eight-legged mite. Demodectic mange is not contagious and is caused by a cigar-shaped mite which actually all canids carry: their healthy immune systems keep the mite in check naturally. However, when immune systems are weakened, this mite can take over and results in mange. Rat poison is known to weaken immune systems.
Some of the afflicted animals are able to mount an immune response to mange, but many succumb to eventual dehydration and starvation, and secondary infection.
CAFW, possibly through a licensed rehabber, can administer a medication known as Bravecto (Fluralaner) in the wild without removing a coyote from its territory or family situation: this medication improves their condition noticeably. A stronger medication is Ivermectin, but this medication requires monitoring, which is difficult in wild animals. If you have questions about a coyote with mange, please contact the folks at @yggdrasilwildlife or @claremont_wildlife_habitat.
I’ve been invited to give my presentation again by the prestigious Telegraph Hill Dwellers, so if you missed it the first time and wanted to come, please come! It will be the same presentation I gave at the Park Branch Library on August 31st, but this one will encompass a bit about the North Beach coyote family.
I’ll be explaining their population structure and distribution, family life and interactions, and how to understand and diminish dog encounters — all based on my own observations here in San Francisco. I’ll also talk briefly about the coyotes in North Beach.
*WHERE: North Beach Library Meeting Room 850 Columbus Avenue, San Francisco, CA WHEN: Tuesday, November 12th 5:30 to 7:30 pm
First come, first serve, so be sure to come early to claim your space!
Janet “The Coyote Lady” Kessler is a self-taught naturalist who has spent nearly two decades conducting daily field research documenting urban coyote behavior and family life. In this presentation, Kessler will share her first-hand information, compassion and love for the animals, as she tells you what you need to know about them.
Kessler will discuss where they are, who they are and how to get along. She will also describe what to expect if you have a dog and you encounter a coyote. This talk will talk a little about the North Beach coyotes.
Documenting her experiences with a camera, Kessler has come to know and identify most of the coyotes and their families here in San Francisco. Recently, she has been able to map the general extent of each of their territories and some of their dispersal here in the City. Kessler has collaborated with Dr. Benjamin Sacks’ genetic lab at UC Davis where the DNA from scat she collected is being analyzed.
Kudos from my August 31st talk:
I really enjoyed your presentation – and so did many others who attended it who I got to talk to as we were walking out/hanging out in front afterwards. I have seen a number of presentations on coyotes over the past few years – and your’s, of course, was very personal, unique and incredibly sincere. I was very touched by it – and I could tell others were as well.
Janet, your talk at the Park branch was flat out brilliant as far as I’m concerned. I could say more, and likely will down the line.
I enjoyed your presentation at the Park Library branch yesterday – very informative.
Thank you for the LOVELY presentation about Coyote in San Francisco. We thoroughly enjoyed your talk and were duly impressed with the organization, confidence, and sense of humor you brought to it. We learned a lot. We can’t think of anything we’d like to see differently. It was a good length, and the photography (of course, as we know) was fantastic. I liked that you mentioned at a couple of points about how much time was left; it was a nice touch.We were impressed with your delivery and the experience as a whole. Loved the coyote calls and sound aspects!! It warmed our hearts walking up to the library and seeing such a good turnout! What? Look at that all these folks here for Janet! So awesome. We spoke to folks in line who were big fans but never met you, and [we] both felt so lucky to know you for the years we have and on a friendly level. You’re a local celebrity and we have an inside scoop. A big congratulations. Seriously, we can’t think of a thing to make it better. This is a labor of love, and it shows.
It was really good! And what a turnout!!! Pithy, instructive, humorous and concise, delivered with calm authority and a type of reverence that was palpable and contagious. Thank you for your dedication, spine, and passion. Our urban nature experience is richer for it.
I’ve been studying and documenting coyote behavior and family life — including their interactions with pets and people — for the last seventeen years, since 2007. About nine years ago I also began more fully studying their population: it’s numbers, structure, distribution, and dynamics here in San Francisco, including some of their dispersals.
In 2021 I created a rough map of the 17 territories I had seen, and, allowing for a margin of error, I surmised there were about 20 of these territories in total within the city limits of San Francisco. See my methods. The map shows how the population is divided and situated into discrete family units on distinct territories, with fairly exact borders. The territories average about two square miles each — they are about the size of the Presidio which in fact constitutes one of the territories claimed by one family. This is less than half the size of a territory in the wild, due overwhelmingly to the abundance of food resources in the city as compared to rural areas.
Here is my Spring, 2024 updated version of the map, along with some changes that occurred over the past 3 years, including at least five more territories that I know only incompletely. So we have over 20 territories here in San Francisco that cover the entirety of the city except downtown.
Only one coyote family and no other coyotes lives on any of these territories, with token anomalies. The families consist always of a reproducing alpha mated pair: these are the actual *owners* of the territories and they constitute the *core* of the family. Then in addition, there are usually several yearlings — born the previous year or two — who range in age from one to almost three years — they will soon disperse. In some families, all the yearlings have dispersed, no yearlings remain behind. The yearlings that stay help care for the new litter of pups and move on out sometime afterwards. So if we count these yearlings as adults, the adults number from two to five related individuals in each family on each territory
So parent-pairs own vast territories and keep others out, thereby limiting the population to just their own families, per 2 square mile areas. This is what their territoriality is about. Having said this, it’s important to know that NOTHING is 100% when it comes to coyotes, something that has been emphasized to me by Walkaboutlou. For example, we’ve had an interloper loner who has been living on the periphery of others’ territories for several years. He’s crippled and old, and possibly for this reason he has been allowed to live there by resident coyotes. Also, unusually, ONE of the territories this year was claimed by two different families: I tend to think this is a temporary situation, but we’ll have to wait and see. And I’ve seen an injured dispersing youngster harbored and warmly cared for by another family for two weeks until he healed enough to move on. So there are ANOMALIES now and then within the single-family-unit standard which normally keeps other coyotes out.
The reproducing alpha pair generally remain as *owners* of their claimed territory for many years — I’ve seen the same territory claimed for 15 years and running by the same family, generationally. For example, I’ve documented a mated pair passing on the territory to one of their offspring in a couple of instances when they themselves moved out. Eventually, of course, all yearlings leave UNLESS it’s the parents who end up leaving and ceding their territories to one of their offspring: this appears to occur with older mated pairs, but I’ve also seen older pairs remain and produce litters up to 11 years of age. And I’ve also seen territories abandoned, lock-stock-and-barrel, leaving an empty niche for any newcomer to just walk in and claim the territory. This yearlings-plus-parent population — those that are full grown or close to it — number about 90-100 in the city. This is our core population, with pups then added in April. In April is when our population in the city is at its highest, but like a breathing bellows, it eventually shrinks back down to basically that alpha pair with some of those yearlings remaining a little while longer before dispersing.
That covers the adults and near-adults. In addition to the parents and yearlings, then, new pups are born in early April here in San Francisco. Litter sizes range from one to seven with a fairly low survival rate. Those who survive will grow to become the yearlings the following year, all of whom will eventually disperse, with a few remaining with their birth families for a season or even two to help when the new pups are born. Most yearlings disperse sometime in their second year, but I’ve seen it occur as early as 9 months, and as late as three years. They are either driven out by a parent and/or sibling, or they just pickup and leave when their time-clocks tell them it’s time to go. As they disperse, which can occur at any time of the year, many get killed by cars — cars are their chief killers in urban areas. In fact, in 2021, 24 coyotes were picked up off the streets of San Francisco killed by cars.
The federally run Presidio radio-collared fifteen coyotes over a three year span beginning in 2015, and an additional one was radio-collared in 2019. From these collars, the researcher found that most of the dispersing coyotes seem to move south and out of the city, and of those, most get killed by cars: of the fifteen coyotes that were tagged and radio-collared during that three year time span, all were killed by cars except one. Again, the population in San Francisco has remained fairly stable within each of the seventeen exclusively owned territories — one family and one anomalie.We do have a few more territories than we had in 2015.
These territories have also remained fairly stable in size and boundaries over the years, such as the Presidio, but I’ve also seen some big changes in some of them. For example, the San Francisco Golf Course and the Olympic Club were two separate territories with two separate families for many years. Then, several years ago, the territories merged into one very large territory for a number of years with one family claiming it all. Now, we are back to two separate territories, with the second territory now owned by a daughter of the family in the other.
The Glen Canyon/Laguna Honda/Twin Peaks territory for many years was claimed by one and the same family. Beginning in March of this year, 2024, another family is sharing that space, but separate parts of it. As I said, I believe this is a temporary situation, but we’ll just have to wait and see!
Several years ago, the Bernal family expanded their territory across Alemany Blvd. to include some of McLaren Park. So there were two families living in close proximity to each other there, with each keeping to their own side of a divide which they maintained through scent marking . But this year, the family in McLaren made sure to keep the Bernal family out of there. My take is that the Bernal family had ties to the McLaren family several years ago through the alpha male who appears possibly to have been born there. So he was allowed to live close by. But he disappeared two years ago, and the family without him, but with a new alpha male, is not allowed in: the McLaren alpha male was seen driving out the Bernal alpha female.
In 2018 the Buena Vista family moved, lock-stock-and-barrel, to Lake Merced, leaving their Buena Vista territory to a son who soon found a young mate who didn’t produce pups until the next year when she turned two. The relocated parents at Lake Merced then had the first *divorce* I had ever seen: humans feeding him constantly drew him away from his mate, so she found a more attentive new mate. The rejected male returned to Buena Vista where he was allowed to stay for two months by his son. This displaced father coyote then moved on to Golden Gate Park for a year before he was shot and killed by the city for bearing his teeth to a child in his denning area.
Each row of images below depicts what a coyote family consists of in early Spring: each row constitutes a single nuclear family before the new pups were born. These are about HALF of the families within the city limits of San Francisco. Dispersal, of course, continues throughout the year, so it’s important to know that changes in families are constant. Pups were born in early April will continue to grow through their first year and then they, too will disperse or remain for a year or even two years with their birth families before either moving on, or acquiring the territory they were born on. I have not included all 20 of the families in these photos because most are very similar to these, and in several of the territories, I have not *catalogued* each individual member for those families.
An aside here. I don’t identify coyotes by their locations for their own protection, not just from feeders and poisoners, but from the City itself which has used my sight to identify coyotes they’ve taken out (per their records, “We used her site to identify the coyote”, in their own words). And they’ve done this a number of times, not understanding how powerful coyote defensive denning behavior is. And, by the way, I give the coyotes I know names I can pronounce and remember, not numbers. Mine is the longest running study of San Francisco coyotes, begun in 2007, and the only one which has put together their population numbers, territories, and individuals within those families.
I use no attachment gadgets or lures. Mine is a totally “hands off” effort. Human presence is omnipresent, so my presence is simply part of what is already there and which urban coyotes all have to deal with. I keep my distance and never interact or interfere in any way which might alter a coyote’s natural behaviors.
Clip, Red & Suni(Mom, Dad and a one year old yearling)
Chert, Tawny, Bibs & Tug: Mom, New Dad, two year old female and one year old male
Scout, Skipper, Lapis, Bold, Pow: Mom, Dad, 2 male one year olds, one female one year old
Wired, Sparks, Spider, Cricket: Mom, Dad, two one year old males
Pipa, Blondie, Pip, Philly: Mom, Dad, one year old female, two year old female
Amber, Archer, Scarf, Arrow, Bow (Mom, Dad, three sons, aged one, two and three years old)
OM, Fille, Fern, Fleck (Mom, Dad, One year old male, two year old male)
Cai2, Stumpf, Manx, Coon(Mom, Dad, two one year old sons)
Brows/Bonus is a first time mom, and Scowl who left his family where he had been the alpha male and father
The buck ends there. Our city needs to terminate its contract with USDA WS. Again, denning signage and education could have prevented the bite in the first place, but these were not in place. The aftermath of the bite could have been handled much more efficiently and professionally than the bloodbath that ensued involving WS.
Here are the texts I obtained through FOIA. I’ve copied and pasted the relevant ones here. They sent me many pages, but these are the important ones screenshot from their text messages:
ADDENDUM EDIT after receiving CAWF FOIA documents: The records obtained through FOIA from USDA Wildlife Services state that they (USDA WS) shot “total count 3 adults, 1 pup” and that one of those got away and would be found dead.
But CAWF documents state that three coyotes were shot: 1 male, 1 pup, and a female who got away. Were there 3 or 4 shot?
Reminder: My slide talk about our San Francisco coyotes is coming up in just ten days! I’ll be explaining their population structure and distribution, family life and interactions, and how to understand and diminish dog encounters — all based on my own observations here in San Francisco. I’ll also talk briefly about the coyotes in the Park Branch Library neighborhood.
*WHERE: Park Branch Library Meeting Room 1833 Page Street San Francisco, CA 94117 (Limited parking in neighborhood)
Janet “The Coyote Lady” Kessler is a self-taught naturalist who has spent nearly two decades conducting daily field research documenting urban coyote behavior and family life. In this presentation, Kessler will share her first-hand information, compassion and love for the animals, as she tells you what you need to know about them.
This educational coyote photo exhibit went up, appropriately, before Father’s Day, and was entitled, “Pops & Pups: Perpetual Motion” to show the interactions between a father coyote and his very young pups. The aim, as with all of my work efforts, has been to counter the bad rap coyotes have been receiving, and to open people’s minds and hearts to these co-inhabitants of our city. A photo is worth a thousand words, and my photos have the capacity to help people understand, accept and even embrace our coyotes as individuals and as a population — at a distance, of course!
For the last 17 years I’ve dedicated myself to getting this information — all documented first-hand with my camera — to the public through exhibits, informational slide presentations, one-on-one chats with folks in the parks, flyers, 3″ guideline cards, videos, my blog and my Instagram accounts — I’ve been filling a void that many people have asked me to fill. The exhibit has been abruptly cancelled as of this weekend by our Park Department for criticizing their handling of the Botanical Garden incident, as can be read in previous postings.
If you’ve enjoyed and have learned from what I have written about the coyotes here in this blog, you will love reading Brandon’s new book which covers such stories for a bunch of animal species! Acclaimed science journalist Brandon Keim’s highly anticipated book is out: “Meet the Neighbors: Animal Minds and Life in a More-than-Human World”!
Brandon reintroduces us to the wild creatures who populate our communities and to those of us who are reimagining our relationships to them. Bats trade favors and groups of swans vote to take off by honking. The stories reveal extreme awareness, intelligence, and feelings in the lives of so many animals. Humans can understand the depths of their pleasures and pains, the richness of their family lives, and their histories — they aren’t just “pests and predators.”
The book includes Scout’s story! Scout is known to many of you from what I’ve observed and written and from Nick Stone-Schearer’s documentary, “don’t feed the coyotes”. Brandon came out all the way from Maine to San Francisco where he *met* Scout and spent time with me as the conduit for learning her story. Brandon is soft-spoken and keenly insightful about the animals he writes about and ever so much fun to listen to and chat with. He had wonderful stories to tell about other animals but didn’t want to give the entire contents of his books away, so as you can imagine, I’m thrilled that it’s finally out and that I’ll be able to read the stories he only hinted at when he was here.
Brandon introduces the idea of the *personhood* of animals: until you are able to see what he (we) see, you are missing out. The book can be bought at most bookstores.
Here are some enticing reviews which will give you an idea of what you are in for with this book:
“A heartfelt and unique look at the inner life of animals and how we so often fail to understand them. . . . Sure to be an instant classic.” —Jeff VanderMeer, author of Annihilation
“Few writers plumb the lives of our non-human brethren with more sensitivity and originality than Brandon Keim. . . . You’ll surely feel new empathy for your local raccoons, robins, and rats after reading this profound, big-hearted book.” —Ben Goldfarb, author of Crossings and Eager
“Meet the Neighbors is an indispensable companion for anyone who has ever been curious about the animals with whom we share our space. Keim’s book opens our eyes to the wonder in our midst, from the smallest bee to the wittiest coyote. What we learn should change how the law treats animals, how society treats them, and how we treat them as neighbors.” —Alexandra Horowitz, New York Times best-selling author of Inside of a Dog and Our Dogs, Ourselves
Does your love of animals fill you with wonder about how they experience being alive? And do you wonder what to do with your feelings for animals? Author Brandon Keim has filled these pages with intelligence and generosity. This is a mind-opening, heart-healing book. —Carl Safina, author of Beyond Words and Alfie and Me
“This special book is a love letter to nature . . . It shows us how humans are part of the tapestry that is life, and how we can join and support the community of other nonhuman persons.” —Craig Foster, creator of My Octopus Teacher
“Meet the Neighbors invites each of us to reimagine how we view and treat our animal kin. . . . Open minds and hearts will be rewarded.” —Sean B. Carroll, biologist and author of The Serengeti Rules and A Series of Fortunate Events.”
Regarding Scout since the book was written: here she is, in the above photo, at nine years of age with one of her six pups born this year. Her first mate disappeared after producing three litters with her. She is paired with a second mate now and shares a second litter this year with him.She’s quite the family gal. Both she and her mate are devoted to their family and that family’s well-being. Please stay away from her: she’ll defend them all ferociously!
It’s unfortunate when any injury occurs to anyone, but did you know that most injuries and accidents can be avoided? How it could have been prevented usually isn’t considered until after the fact. It might help to read about the myriad of accidents, sometimes leading to death, which people experience every year: life is risky, and even in your house risks are tremendous. Because of the few coyote incidents in the city, some people have thought of drastic measures to get rid of them. A *perspective* is a particular attitude towards something; a way of thinking about something. Maybe a new perspective is needed.
We know what coyote behavior, and especially denning behavior entails. We need to get this out to the public through better signage and education. I’ve urgently tried giving input to RPD/ACC for signage which was immediately squelched by them [“we can’t have Janet telling us what to put in our signs”], and my scheduled educational talk was outright cancelled by RPD/ACC based pretty much on personal animosity possibly based on my superior knowledge and understanding of coyotes. So they see me as a threat to their organization rather than an asset.
In the case of coyotes, scapegoating also occurs, not only of the coyotes themselves, but of me and my efforts, and the effort of others. It’s so much easier to blame and tear someone down rather than look at reality and deal with that.
I’ve assembled this page as a reference for when needed, to address the *amplification of fear* generated by many people about coyotes, especially on NextDoor. Note that much of what is reported on NextDoor is baseless sensationalized opinion, and it’s spread like wildfire. The fear of coyotes is similar to the fear of flying: the risks are minimal, but there indeed have been accidents which for many, justifies their fear of flying. [images are from the internet].
bees, wasps and hornets kill 62 a year in North America: During 2000–2017, a total of 1,109 deaths from hornet, wasp, and bee stings occurred, for an annual average of 62 deaths. 62 a year from hornets, wasps and bees, CDC.
drowning deaths mount to 4,500 a year in the USA
falls cause many injuries and kill about 30,000 a year, mostly older adults, CDC.
venomous snake bites: to humans amount to about 7,000 a year and about five of those die.
dogs send 1000 people to emergency rooms every single day of the year and deaths to humans from dogs amount to about 43 a year. We’ve had several right here in San Francisco
wolf deaths have amounted to a total of 8. Dog attacks, drowning, and hunting and boating accidents claim far more lives than wolves have or ever will. Yet I don’t hear anyone demanding that we eradicate all dogs or ban hunting, swimming, or boating so that we can protect ourselves from such dangers. TheDodo.
coyote bites to humans amount to 17 a year for all of North America, mostly from interfering in a dog/coyote altercation, hand feeding, or to a small child. There have been only two deaths to humans from a coyoteever recorded in all time.
Sharks kill about 10 humans a year, whereas humans kill about 100 million sharks per year.
Falling television sets kill about 29 people a year.
Champagne corks kill about 24 people a year, and often cause permanent eye injuries.
Golf balls injure about 100 people a year, of these about 10 are fatal.
According to the U.S. Bureau of Labor Statistics, of the 888,220 workplace injuries that were recorded in 2019 that resulted in time away from work, 244,000 were from falls, slips, and trips, resulting in 75,420 sprains, strains, and tears, 46,800 fractures, and 6,740 cuts, lacerations, and punctures.
As of Mar 10, 2021 · The number of people struck and killed while walking has gone up 45 percent in a decade
On and on including roller-blading, making a bed, cooking, painting.
1) Yearlings help raise pups 2) Homage to a killed family 3) *Denning* signs
This story is one that I covered for several postings on my Instagram Account. Rather than writing it out again for those of you not on Instagram, I’m including links to those postings. After writing about the catastrophic and senseless slaughter — this is embedded in my previous post — I wrote about the specific importance of *denning* signs (as opposed to simply *awareness* signage) where there is coyote denning going on: https://www.instagram.com/p/C8-oZdSSm25/. Denning behavior intensifies all coyote protective behaviors, which is why this is so important to have the proper signs out, especially where there are children around. There were no denning signs at all in the area.
I next posted a short *homage* to the killed family, briefly summarizing who they were and what the family consisted of when I last saw them 6 weeks ago: https://www.instagram.com/p/C9AUEBQpgKZ/.
I followed up then with how older family members — youngsters born in previous years — are capable of of helping and *possibly* taking over the raising of orphaned pups, if indeed the pups are orphaned: https://www.instagram.com/p/C9DpnUDyLZL/.
Finally, so far, I’ve investigated which members of this family still remain alive. I found this one older yearling male and a female I believe is Mom (I need to confirm this).
So it appears that Dad and two one-year-old yearlings were annihilated. Again, the reason is that ONE bit a child. When language is used like *attack*, the connotation is that the coyote had set out to do this. This is not so: we know the child approached where the coyote was. We’ve tried educating folks that they must stay away, and walk away from a coyote whenever they see one. A five-year-old child does not have the capacity to deal with potential dangers of this sort. There were no *denning* signs out there to warn the adults that a child needed to always be tightly supervised in the area. Hopefully we can all learn from this and prevent it from ever happening again.
I’ve just been made aware of this coyote song by a family friend of Mossy’s and a coyoteyipps follower, Dave McCabe. The lyrics, melody, singing and guitar are all Mossy’s — she wrote Alaskan folk songs: her story can be read here: https://www.nytimes.com/2020/07/14/arts/music/mossy-kilcher-northwind-calling.html. Her album has been out for many years, but for those who have never heard it and might be interested . . . .
This slide presentation has been scheduled well in advance, two and a half months down the road, but I wanted to give a thumbs up to those who have been asking me about it. I’ll post this again as the date approaches. Note that reservations are required, so if you really want to go, you should sign up. Below is the write-up the Library has for me, or press the link above to read it directly from their site:
Janet “The Coyote Lady” Kessler is a self-taught naturalist who has spent nearly two decades conducting daily field research documenting urban coyote behavior and family life. In this presentation, Kessler will share her first-hand information, compassion and love for the animals.
Kessler will discuss where they are, who they are and how to get along. She will also describe what to expect if you have a dog and you encounter a coyote. This talk will include events in the lives of a pair of coyotes who lived in the immediate vicinity of the Park Library.
Documenting her experiences with a camera, Kessler has come to know and identify most of the coyotes and their families here in San Francisco. Recently, she has been able to map the general extent of each of their territories and some of their dispersal here in the City. Kessler has collaborated with Dr. Benjamin Sacks’ genetic lab at UC Davis where the DNA from scat she collected is being analyzed.
About My Site and Me: This website reflects my almost 20 years of intense, careful, and dedicated field-work — empirical observations — all photo-documented without interfering or changing coyotes’ behaviors. Be welcome here, enjoy, and learn! I am a self-taught naturalist and independent coyote researcher.
Coyotes reappeared in San Francisco in 2002 after many years of absence, and people are still in the dark about them. This site is to help bring light to their behavior and offer simple guidelines for easy coexistence.
My information comes from my own first-hand observations of our very own coyotes here in San Francisco. What I’m presenting to you is the reality of their everyday individual lives. They have not been studied or observed so thoroughly by anyone else. Mine is not generic information, nor second-hand.
Note that none of the coyotes I document and photograph is “anonymous” to me: I know (or knew) each one of them, and can tell you about their personalities, histories, and their family situations. There have been over 100 of them, distributed among over twenty families, all in San Francisco. Images and true stories have the power to raise awareness and change perspective.